Zuru partnered with Banijay Brands to create MasterChef Mini Brands, a range of collectibles that miniaturize MasterChef dishes. These miniatures give collectors the chance to create real MasterChef dishes and discover surprises as they collect small-scale versions of cakes, whipped cream canisters and more. These chef-inspired collectibles make the experience of unboxing, playing and presenting the items fun for collectors of all ages, and this range taps into MasterChef's global fanbase and specifically speaks to a younger audience. The growing Mini Brands range resonates with users on TikTok, who are passionate about sharing their growing collections.